I looked at the promotional material used for last year’s Nightfest, and found one major poster that was printed as well as used digitally, for example on the official Nightfest 2012 Facebook page.
The poster was composed using multiple photographs that were stitched together and were partially hidden behind another layer. The poster itself did not look to technically advanced, but was made to look good based on composition and design principles. These are not ICT skills but are still things that I will have to keep in mind, as this project is inherently a creative one.