Nightfest Poster Versions

These are some of the versions that were created in response to the requests of the client.

The original version which was submitted to the PTA. The comments that came up asked for more emphasis on the text.

This was one of the versions asked for by the PTA. It takes out the bottom area of the design and makes more room for the text. It also uses a selective wash effect in attempt to create emphasis.

This one was the final design chosen by the PTA. Although I personally think that it sacrificed too much of the original design’s repetition theme, overall it was still a good design.

This poster draws focus on the text solely by using the faded out wash effect. It also uses a color burned drop shadow to highlight the text area.

This version puts the text in the middle for emphasis, and also uses some of the techniques in the previous ones like the drop shadow around the text bubble. This version is my personal favorite.

I would have personally chosen this design, but any of them would have been good. After some thought I was inclined to choose this one for the poster, but design 2 for the leaflet, as it had more emphasis on text.

Analyzing Existing Solutions 2

I looked at the previous poster and attempted to reverse engineer it, trying to find out what skills and tools were used to create the poster. In knowing this, I can find out what I need to learn to create something similar.

Client

I am in contact with Anita Clements, the vice-chair of the SIS PTA who is doing the marketing for Nightfest. I am working with the Nightfest student organizers, as well as the managing director of R&R Publishing who is designing and printing the brochure for the event.

 

I have also begun work on the poster itself, and so far I have had to develop my skills with photoshop in order to solve some of the problems I have faced. After encountering problems, I searched online for solutions and so far have learnt: 1) How to use the duplicate layers function to copy multiple layers into another document. 2) How to create and use adjustment layers to edit multiple layers at a time quickly and conveniently.

Analyzing Existing Solutions 1

I looked at the promotional material used for last year’s Nightfest, and found one major poster that was printed as well as used digitally, for example on the official Nightfest 2012 Facebook page.

The poster was composed using multiple photographs that were stitched together and were partially hidden behind another layer. The poster itself did not look to technically advanced, but was made to look good based on composition and design principles. These are not ICT skills but are still things that I will have to keep in mind, as this project is inherently a creative one.